While the tour – oddly enough – did not include a visit of the genocide museum or memorial, there of course were loads of questions around the genocide. We got good feedback from our tour guide here – and she managed, to find the time, so we could have a visit to the memorial (not the museum though).
So instead of heading back into town, we were now driving up the Tsitsernakaberd hill, to make it to the Armenian Genocide Memorial Complex (Ցեղասպանության զոհերի հուշարձան). From the parking lot we made our way along memory alley to the memorial itself, were we did lay down flowers in memory of the victims of the genocide.
For a good overview of the events from 1914 until 1923 have a look at the Wikipedia page, covering the Armenian Genocide; alternatively have a visit of the online exhibition of the Genocide Museum.